According to research conducted by the Better Sleep Council, consumers do not look forward to purchasing a new mattress. The process of shopping for a mattress is certainly one of the reasons that discourage consumers from replacing their sleep set. Approximately one-third of consumers agree that the thought of going out to purchase a mattress makes them anxious. This is particularly the case for women and younger consumers (18-34 year olds). Women (16%) are significantly more likely than men (8%) to be anxious about the thought of purchasing a new mattress, as are 18-34 year olds (38%) in comparison to older respondents (18%).
Apparently, former U.S. Poet Laureate Billy Collins shares the same sentiment as our research has found.
HELL
By Billy Collins
I have a feeling that it is much worse
than shopping for a mattress at a mall,
of greater duration without question,
and there is no random pitch forking here,
no licking flames to fear,
only this cavernous store with its maze of bedding.
Yet wandering past the jovial kings,
the more sensible queens,
and the cheerless singles
no scarlet sheet will ever cover,
I am thinking of a passage from the Inferno
which I could fully bring to mind
and recite in English or even Italian
if the salesman who has been following us—
a crumpled pack of Newports
visible in the pocket of his short sleeve shirt—
would stop insisting for a moment
that we test this one, then this softer one,
which we do by lying down side by side,
arms rigid, figures on a tomb,
powerless to imagine what it would be like
to sleep or love this way
under the punishing rows of fluorescent lights,
which Dante might have included
had he been able to lie on his back between us here today.
(Horoscopes for the Dead [New York: Random House, 2011] p. 30.)
I think of a passage of Hell, where I could make full mind and recite in English.
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Posted by: Maria Miller | October 19, 2011 at 03:17 AM